There is a tavern in Virginia’s Williamsburg that serves some of the best root beer (and diet root beer) I have ever tasted. But, while their product is amazing, their packaging is not. As it turns out, there is another tavern in town, King’s Arm Tavern, that serves ginger ale and lemonade. After doing much research into the background of the two taverns, the beverages, and Williamsburg in general, I came up with this proposed redesign.
The new packaging draws on many elements that would have been found in the few printed newspapers in the area at the time, as well as commonly known illustrations and illustration styles (mainly woodcuts). All the type is set in Caslon (the most commonly printed typeface of the colonial era) and has a bit of a distressed look to simulate the imperfections of the wooden presses that were used in colonial times.
Interestingly, the two taverns actually existed in colonial times and served very different customers with very different ideologies. Chowning’s Tavern was a very pro-revolution tavern, while King’s Arms Tavern (unsurprisingly, given the name) was a pro-British tavern. Therefore, in my redesign, the pro-British King’s Arms Tavern features a British seal, while the pro-revolution Chowning’s Tavern features the “unite or die” illustration showing the 13 colonies as a snake cut into pieces.
In order to give the bottles a little more of a historical, and colonial feel, they were crafted from short stubby bottles (the same shape and size as Red Stripe) and were sandblasted to give them a rougher, less perfect look (which would be more characteristic of glass produced in Colonial Williamsburg).
Below are flat versions of the 4 labels.
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Tagged with: beverage label design, beverage packaging, Chowning's Tavern, colonial, gingerl ale, graphic design, King's Arm Tavern, label design, leomonade, packaging design, root beer, williamsburg
This is a recent series of portraits I have begun as a personal project. I’ve named it… The Incredibly Awkward Portrait series. It started out as a test I did to experiment with some new lighting styles, but soon evolved into an ongoing series of portraits. It’s been a fun challenge finding different ways to get these expressions out of people. The majority of the work in this series is tied into the lighting (I forget exactly now, but there are upwards of 7 lights in these shots), with actually a somewhat minimal amount of post work. Check back later, as I am planning on doing another post detailing the lighting and post-production work on these images.
Detail of the 3 images from above:
Recently, I’ve started a side project called 360 Panographic. For a while now, I have been experimenting with shooting 360×180º spherical panoramas. I felt that they were so different from my regular photography work, that they really deserved their own home and their own branding. So, I built 360 Panographic, my business that is entirely devoted to shooting and showcasing 360º VR panoramas (or spherical panoramas, QTVRs, virtual tours, or any other number of names they are known by). Above is the new logo I designed for it and below is a screenshot of the new website design. Check out 360panographic.com — I plan to keep it updated often with 360s I’ve shot all over California.
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Tagged with: 360 panographic, 360 vr, 360panographic, 360vr, graphic design, identity, logo design, photography, qtvr, sperical panoramas, virtual reality, virtual tours, web design
Recent product shot of Patrón Silver tequila. ‘Nuff said.
I worked closely with the designers and writers at Compendium Inc. to produce another kinetic typography based motion video to promote their new book, “1″. This book is part of the same series as the “5 Book” video I worked on a little while ago.
The one book is all about finding your purpose and making a difference (tagline: how many people does it take to make a difference). It’s a great book — well written and well designed. Congratulations to Compendium Inc. on another job well done. Hopefully I’ll be able to continue making great pieces like this with them in the future.
Screenshots:
A special edition of the “1 Book” was also sold in select Starbucks stores over the holidays, with its own custom color scheme and design. We produced a second, shorter version of the video matching these colors that was played as part of a loop on the video screens in Starbucks stores.
Stills from the special edition Starbucks treatment:
